There are 10 embedded hyperlinks in this marketing piece that were tracked each time one of the was selected. This customer requested a report after one week of being viewed.

This powerful information was then used to better define what our customer's target market is most interested in about their marketing piece so that the next time a piece is designed there will be more emphasis on the those hot spots.

These are the things that conventional print ads can't ever tell you - if your ad is being viewed and what is getting your customer's attention the most.